This article will enlighten you Business in the United States, through
two atypical and different women who succeed on the social and economical
structures. Indeed, Valérie Beck « Chocolate Expert » possess an Arts
bachelor and a Juris Doctor from Harvard; whereas Mary Vallender a realtor of
luxury homes, has a MBA and extensive business experience. These two
entrepreneurs decided to change their line of work. We will analyze their professional
process and give you the keys for a successful business in this country.
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| The Legacy @properties |
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| The Legacy @properties |
First of all, Business practices
all around the world but in different ways. We’ll focus on the United States.
It’s more easier to start a Business here than in France! How to become an experienced
person? What are the most important steps for starting a business and gain
customers?
The main component to do is networking,
through being a member of a « corporation » and participate to professional
sessions. All professional, from the same area, are part of those occurrences. One
advice: choose a community, which matches your costumer’s target. Why a
presence is necessary? To meet potential clients and professional whom have the
same type of client that you need in your business. It’s an exchange between
businesses by helping each other and doing good publicity. The main goal is to
increase your network. You understand that is the first key for starting.
Then, mentoring teaches the
best way to become an entrepreneur through small businesses programs and private
consulting. They act as a guide in the business side. Finally, the volunteering helps to believe and be
involved in different causes. These businesswomen help for free by bringing their love of life, which is perceived as their mission.
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| The Legacy building, Millennium Park |
However, you can’t network if you didn’t learn how introducing yourself
and your business. There are some codes in the professional world that have to
be respected. They are essentials to succeed and to put you out there. All businessmen
will say that it’s frightening, but you have to take the risk.
Nowadays, all businesses survive thanks to contacts. Consequently, it’s
important to make marketing connections.
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| Valerie Beck |
But how our two businesswomen started?
On the one hand, when Valerie Beck starting, she knew that she had to
find an idea, a target and then an action plan. Her idea was an original chocolate
tour, but she had no money and no customers. Valerie used her contacts in law
firm, and she began to propose her activities. She built a strong network of
clients, vendors, community leaders, other professionals and business owners. Her
business grew very quickly, and now is much more diversified.
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| Mary Vallender |
On the other hand, Mary Vallender worked in a small Marketing company
when she decided to change her life. She knew Marketin & Sale; moreover she
had built a career listening, analyzing and solving problems. So, Mary decided
to become a Realtor in luxury home. She
started from scratch and learnt, that in the US to succeed in business, you have
to be referred by another professional. Therefore, she multiplied actions such as
joining sessions as River North Group, to meet people, to let them know that
she is a realtor and a good one! She built an image in which she wanted to
be associated with credibility and integrity. And she always kept in touch with
people. Now, Mary Vallender is respected in her environment, and work for @properties.
To conclude, both of these Women are businesspersons. They network a lot; it’s the new way to do
business, by sharing contacts to another contacts. They really well understood
this new process. Also, they are human people too, that’s why mentoring and volunteering
are so essential.
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