THE NETWORK = THE SUCCESS !!

Hello, my name is Quentin , I am 20 years old . I study in French business school.

Actually I am in academic exchange with The Columbia College.

I am going to share with you, what is networking, why networking is important in the US , aspects of networking easiest and hardest. To finish, I shall illustrate with one example of an American company: Toni Patisserie.

What is networking?

The network is a relation between people .Generally it is a friend’s network, family or professional. The network allows an exchange of service or experiences between the people. It is important to have good relations with its professional network because it is the key to make a success in the business.

Importance in the US ?

It is obvious that any company has a network. In fact, it is that who allows the company to obtain customers, suppliers, partners….It is similar that the money, it is the blood of the company. More a company has a network more likely it is to succeed in his sector. The goal is not to have a network but to know when we have to use it and at which moment. It’s very important in the US because the relations still a lot on the confidence. A company you trusts to you rather than has other company if it is network spoke to him about you. It is always necessary to have a business card in the US because every person to meet can help you in your business. So do not hesitate to give his business card for one person to meet during evening, a meeting... This person can remember of this exchange later and you contact again for a business.

Aspects of networking easiest and hardest

I think that the network has two aspects, for me there is a launch of the network which is easiest and the preservation of the network which is hardest.

For create a network it needs to be sociable ,go to the meeting, speak with a lot people, go has particular events….This network builds up easily during our life .But most hard it is to stay in regular contact with the network.

To guarantee the success of a company, the network has to be always on the long term. To maintain this network it is necessary do not hesitate to use him as often as possible. It is fundamental to have the vision that the network does not have to be always in our interest. We must also be able to help the members of our network and not use him that when we need it.

To maintain a relation it is important to take a regularly news with the members .The many parties (Christmas, the new year…) allow to send a postcard or e mail and thus to keep in touch.

I thus think to make a success its network it is necessary ready to help the others and in return they will help us.

It is the key of the success !!!

With my class we are go to meet Paul Pell .He has we to tell the story of its Patisserie: “Toni Patisserie”. Twenty years ago, he opened with his wife Toni Marie their first Patisserie in suburb of Chicago for 30000 dollars. Today they have a big Patisserie in the center of Chicago which costs 2.2 millions of dollars. To make this success they are very present on the social networks in particular on Facebook. They use a lot of network in particular the hostels which their bring many customers of the whole world. Their products are high-quality, indeed they provide in Belgium and in France. To maintain their successes they organize event on Thursday, they sell macaroons to 1 dollars. The customers thus comes to taste, buys and returns because products are of very good qualities.

I wish to thank my professor Valerie Beck for have allowed to meet Paul Pell and to know the story of its Patisserie.

PS : Go to enjoy products you will not be disappointed.